Brand Marketing Lead

About the role

We need a Brand Marketing Lead to own how the world perceives Rutylis. You will shape brand strategy, campaigns, and storytelling that resonate.

You will help more people understand what Rutylis stands for and why our work matters. The role combines strategy, storytelling, experimentation, and measurement, with a strong emphasis on authentic communication rather than generic growth tactics.

In this Brand Marketing Lead role, you will have real ownership rather than a narrow task list. You will be expected to understand the problem, communicate trade-offs clearly, make good decisions with incomplete information, and follow through until the work is shipped, adopted, and improved.

This is a remote - us position designed for people who do excellent work without needing an office to do it. We value clear writing, reliable follow-through, inclusive collaboration, and the ability to work across time zones with context, trust, and respect.

What you'll do

• Own brand strategy and lead campaigns that build awareness and affinity
• Tell an authentic, inclusive Rutylis story at scale
• Own programs that grow awareness, acquisition, and engagement
• Plan, launch, and optimize campaigns against clear, measurable goals
• Partner with content, design, and product to ship cohesive go-to-market work
• Use data to decide what to double down on and what to cut
• Tell the Rutylis story in a way that is authentic and inclusive

What we're looking for

• Experience leading brand strategy and campaigns
• A portfolio of brand work with measurable impact
• A track record of marketing programs that moved real metrics
• Strong analytical skills and comfort with marketing tooling
• Excellent writing and an instinct for audience and channel
• Ability to run fast experiments and learn from them

Nice to have

• Experience marketing to community-driven or values-led audiences
• Familiarity with the modern martech stack
• Background in two-sided marketplaces

Compensation & benefits

$150,000 – $205,000/yr — premium-band, reviewed twice a year.

• Fully remote, async-friendly culture with flexible hours and a results-first approach
• Premium compensation benchmarked at the top of the market, reviewed twice a year
• Equity participation and an annual performance bonus
• Inclusive health coverage including gender-affirming care, mental-health support, and family-building benefits
• Generous paid time off, paid parental leave for every path to parenthood, and company-wide recharge weeks
• Annual learning stipend, conference budget, and a home-office setup allowance
• Employee resource groups, including an active LGBTQ+ community, with real budget and executive sponsorship